showtime networks

White Famous — Season 1 Advertising

showtime networks

showtime networks

White Famous follows an aspiring black comedian trying to stay true to himself while reaching a new level of success. Many of the marketing tactics revolved around an element of bespoke hand-lettering, designing the typography around Jay Pharoah’s portrait. The campaign included key art, one sheet, print marketing, outdoor and digital advertising.

Creative Direction: Larry Merritt — Photography: Kwaku Alston

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