the common

The Common — Branding

branding

the common

the common

The Common is an artist-focused studio space by Joseph Woolridge. It was a space where artists could find an affordable physical place to explore their work, as well as classes and support.

A design was developed to show The Common’s commitment to a simple, driving mission: support each one of its members to Do More. Branding was extended to packaging, marketing materials, style guide, and brand book.

Design and Creative Direction: Greg Zadrozny

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