The first season of The Circus followed three politicos as they trailed the candidates during the 2016 presidential campaign. A digital press kit was created and updated weekly, bringing insight to every over-the-top twist and turn.
Creative Direction: Larry Merritt
How do you exaggerate an already unbelievable campaign? By taking an iconic visual trope for political barn-storming and turning it on its head. All that was left was making several babies cry uncontrollably at the photoshoot. The campaign included key art, one sheet, print marketing, outdoor and digital advertising.
Creative Direction: Larry Merritt — Photography: Jill Greenberg