Pennant — Logo Design

Pennant

Pennant

Pennant was made by developer Gerald Lewis to fill the space between Flash and HTML5 with an application that made designing for any platform more intuitive and user-friendly.

The emblem of a flag was crafted to represent the stake in the company’s claim as a disrupter in an overflowing market. Branding included an identity system and defining a consistent tone of voice for the start-up.

Design and Creative Direction: Greg Zadrozny

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