Many of the storylines were reaching a climactic turning point in the third season of Homeland. To highlight that intensity, a series of images were concepted that recreated a pivotal moment from the show. In the end, the decision was made to shift the marketing and focus to the shows stars—but the original concept captured something exciting.
Exploration trying to solve the new set of challenges with an evolving brief.
Final key art
The approved key art for the the third season of Homeland. Instead of capturing a visceral moment, the direction became a query to viewers: Whose side are you on?
Creative Direction: Larry Merritt — Photography: Frank Ockenfels
The idea of capturing a single moment to encapsulate the show was reapproached at the end of the season. It was used to promote the season finale in print marketing, outdoor and digital advertising.
Creative Direction: Larry Merritt