Happyish — Season 1

showtime networks

showtime networks

Happyish followed a creative director in advertising and his cynical look at the material absurdity of the world. Laughing in the face of disaster was the final concept, though the original was more darkly flippant with a middle finger cloud in place of the atomic mushroom. The campaign included key art, one sheet, a tongue-in-cheek typographic campaign, print marketing, outdoor and digital advertising.

Creative Direction: Larry Merritt — Photography: Matthias Clamer

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press kit

press kit

A book was created to promote the first season.

Creative Direction: Larry Merritt

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concepts

concepts

Key art concepts created for Happyish.

Creative Direction: Larry Merritt

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