To capture the world Ben Stiller was recreating of the bizarre, upstate New York prison escape at Clinton Correctional we used the same inspiration he took when shooting it: the gritty realism of 1970’s cinema. In the end, we used images directly from the miniseries; highlighting the tension and rich characters in a multi-image campaign that included key art, one sheet and character pieces for print marketing, outdoor and digital advertising.
Creative Direction: Larry Merritt, Mike Zizza
The creative process took us down many different paths before everyone agreed the best execution was keeping the visual strategy simple–and breaking down the barrier between the viewer and the shows powerful imagery.
Creative Direction: Larry Merritt