Using archival footage and interviews with players, Against the Tide reflects on the seminal 1970 college football matchup between Alabama's Crimson Tide and the USC Trojans at Birmingham's Legion Field, a game that became a statement on integration in the south. The campaign included key art, one sheet, print marketing, outdoor and digital advertising.
Creative Direction: Larry Merritt
Key Art concepts created for the sports documentary Against the Tide. This exploration focused on coach Paul "Bear" Bryant's decision to bring a racially integrated football team onto the field for the first time.