showtime networks

Against the Tide — Documentary Film

showtime networks

showtime networks

showtime networks

Using archival footage and interviews with players, Against the Tide reflects on the seminal 1970 college football matchup between Alabama's Crimson Tide and the USC Trojans at Birmingham's Legion Field, a game that became a statement on integration in the south. The campaign included key art, one sheet, print marketing, outdoor and digital advertising.

Creative Direction: Larry Merritt

concepts

concepts

Key Art concepts created for the sports documentary Against the Tide. This exploration focused on coach Paul "Bear" Bryant's decision to bring a racially integrated football team onto the field for the first time.

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