The Affair followed four characters, each dealing with the long-lasting ramifications of their betrayals. Instead of portraying the intricacies of the rashoman-esque storytelling, we focused on creating a simple, evocative visual that provided an invitation as opposed to an explanation. The campaign included key art, one sheet, print marketing, a broadcast iteration, outdoor and digital advertising.
Creative Direction: Larry Merritt — Photography: Steven Lippman
A selection of early concepts. Included are explorations on the unreliability of multiple viewpoints as well as the landscape of Martha’s Vineyard itself, hiding something dangerous in plain sight.
Creative Direction: Larry Merritt
A series of portraits created for editorial and publicity requests.